Imperial's water-based gel pomade is hydrating and infused with vitamin B5. This GEL POMADE hybrid combines the best properties of both—goes on light and smooth -and- provides a sculptable precision that will dry into the hair and harden for an all day, stay-in-place hold. The strength of the hold is determined by the amount of product used and the amount of water in your hair during application. GEL POMADE works well as a base—some users mix this product with our FIBER GREASE or CLASSIC POMADE for precise holds on the sides or to add volume with a light blow dry. GEL POMADE is especially good for finer hair as it will thicken and enhance volume and will also enhance curls if crunched into hair. And again, as in all our finishing products, it’s water-reactivatable and conveniently rinses out.

 

DETAILS:

• Strong hold, high shine
• All-day hold, hardens for a stay-in-place hold
• Easily rinses out
• Great for thin hair—Thickens and enhances volume
• Reactivates by adding just a little moisture to hair
• Enhance curls if crunched into hair
• Sculptable
• Sulfate and lanolin free, not tested on animals
• 12 fl oz.
• Made in Los Angeles

HOW TO USE:
For best results, apply to damp (towel-dried) hair. We do not recommend applying to dry hair since GEL POMADE dries faster than our other hair styling products.

To use as a strengthening base for other styling products, apply a small amount to the hair, style, then blow dry. Add additional product once GEL POMADE has dried and finish styling hair. Doing this allows you to have more a more precise and increased hold for styling while adding volume and structure to your hair style.

GEL POMADE is water-based, but it does take a bit more effort when washing out with just water since it hardens into the hair rather than over it; we recommend using shampoo to make it easier to wash out, especially if using in combination with other hair styling products.